At the end of April, an award ceremony took place is Salzburg in Austria for innovations in the dairy sector, so-called Dairy Innovation Awards 2010. In addition to other entries, Ljubljanske mlekarne enetred with their ice cream on a stick Froothie, which became one of the finalists on the ice cream category.

The International Dairy Federation in cooperation with FoodBev, magazine in the field of dairy, gave out awards for innovations in the field of dairy this year as well. Companies were able to enter their products in 12 categories, among them were i.e. cheese, spreads, ice cream, beverages, dairy products with functional additives, new brands, marketing events, ads, etc. 170 entries came from 29 countries. According to the organizers, the record number of entries reflects a variety and diversity of dairy products and the development of the dairy industry.

Ljubljanske mlekarne entered with their line of yogurts Slim&Vital, the event for 35th anniversary of Planica ice cream, adverts for Smoothie and ice cream on a stick Froothie. The latter was shortlisted for three finalists and was awarded an honorary award. It convinced the commission with its naturalness - 100 percent fruit share, without added dyes or aromas and barely 1 percent fat content - that speaks to the modern consumer and which strives towards maintaining the optimal body weight and healthy lifestyle.

The award is a confirmation for Ljubljanske mlekarne that we are doing a good job and it is an encouragement for future innovations. Being among the top three means that the decision to produce a product that speaks to the consumers, who take care of their health, was the right one.